SEO article

 Create a well-rounded, SEO-informed article for TikTok's newsroom site 

•  Use Content Gap Analysis and SEO keywords (using SEM Rush) 
• Understand user-intent thorough keywords, search up phrases on google to see pages that were ranking - are they answering the same question? 
• Train with superiors who oversaw the article process Content Gap Analysis: 
• Originally, article was supposed to be about accessibility. Couldn't make original content. Most of the keywords searched was about text-to- speech 
• Low MSV / mediocre KD 

• Pivoted to monetization 
• Few ways on how TikTok could help users monetize work - updated 
• Mentioned Creator Fund, Live Gifting, etc. and previewed a new feature rolling out Reviewed keyword research table, selected variety of long-tail and short keywords 
• Worked on writing a draft 

• Formatted for scanability 
• Short sentences
• Bullets/SEO phrases in headings for anchor texts 
• Align with user intent
• Link out other newsroom articles for backlinks 
• In TikTok's brand voice (avoid saying "make money," instead said words like earn, rewards, monetize 

• Met with superior consistently, messaged her regularly to give her my updates so she was in the loop 
• Created 2-3 drafts, had her review them/reword certain parts